BELIGHTFULL COMPANY
Logo + Visual Identity
Stationery
Social Media Graphics
Photo Curation + Image Sourcing
Squarespace Website
About the client
Belightfull Company is a communications, PR, and media relations consultancy that develops partnerships with clients and helps them tell their story in a strategic and impactful way. They believe successful storytelling isn't just about the story — it’s also about the storyteller and how the story is told. Belightfull works alongside their clients to create impactful communications strategies, develop powerful communications infrastructure, and shape creative and compelling content that serves to meet their strategic goals.
About the brand
Amy, the heart behind Belightfull, was seeking to establish herself as a solid strategic communications partner, with development of passive income streams coming down the road. A confident, inspiring, chic visual brand and online home that convey her expertise and values was one of her first steps! We were after a clean and friendly look with a boho-vintage-artsy flair that reflects Amy’s authentic personal style and connects with her ideal clients — small businesses and individuals in the entertainment, food, beauty, and other industries that focus on bringing people together.
I love how this vision shines throughout the visual identity! The Belightfull brand is colorful, honest, and oozing with positivity. The lettering style and color palette give the brand a boutique yet welcoming and optimistic feel. The curved tagline speaks to creativity and the storytelling aspect of her work. The recurring sunbeam motif connects to Amy’s ability to truly shine a light on her clients’ stories. The photography emphasizes that subtle boho and artsy touch we were looking for — it really brings everything together!
The sun brand mark is especially special. Amy’s son Brendan, who she calls B, is her big "why.” Placing the B inside the sun represents him being the center of her world, the light of her life, and why she does what she does. It’s details like this that truly make a brand beautiful meaningful.
